Moove Protocol can be considered a social initiative aimed at fostering a community of builders, creators, and visionaries to develop the next-generation cryptocurrency. The movement aims to provide a new standard for community-oriented tokens.

MOOVE is launched to incentivize early support of Cow Cow and is the go-token for the entire Cow Cow ecosystem and future developments. In addition to Cow Cow, the ambitions include utilities around the incubator and other technical products.