Monster Beverage engages in the formulation R&D and brand marketing business of energy drinks and alternative beverages. The company itself does not own extensive bottling facilities, but instead relies on third-party manufacturers for canning and utilizes vast distribution networks (such as partnerships with the Coca-Cola system) to transport products to supermarkets and convenience stores globally. The business primarily generates sales revenue by wholesaling physical canned beverages in bulk to various tiers of distributors and retail terminals.